Creation of a perfume

The creation of a perfume follows a fascinating process made up of several essential stages. In this article, discover each phase, from sourcing raw materials to creating the final fragrance.

Sourcing: Searching for the Perfect Raw Materials for Perfume Creation

It all begins with the “sourcing” phase. Sourcing experts travel the world in search of the perfect raw materials for perfume formulation. These experts must negotiate fair prices while ensuring fair compensation for producers. Their goal is to create a high-quality perfume while controlling costs. They are also curious to discover rare and innovative materials. While the focus is often on natural materials, it is important to note that many safe synthetic substances are often added to creations. These substances help preserve crops and add unique notes to the perfumes.

Formulation: Creating the Perfume

Once the raw materials are selected and the laboratory is prepared, the perfumer takes over to develop the fragrance. They begin by responding to a specific marketing request. To do this, they are inspired by stories, images, and sensations to imagine olfactory accords. For example, they may mix notes of chocolate, lilac, pear, or violet. They then adjust these notes to create a unique and balanced fragrance. Over the course of their careers, some perfumers develop an easily identifiable “olfactory signature.”

Evaluation: Validating the Creation Before Marketing

Once the fragrance is created, the evaluation phase takes place. The evaluator checks whether the perfume meets the marketing request. They analyze it thoroughly, smell it, and observe it from different angles. If the perfume is validated, it is diluted in water and alcohol to adjust its concentration and cost. Depending on the concentration, it becomes either a perfume extract, Eau de Parfum, Eau de Toilette, Eau de Cologne, or Eau Fraîche. If the fragrance does not meet expectations, the perfumer revises the scent until it is satisfactory.

Communication: The Marketing Team Ensures the Launch of the Perfume

Simultaneously, the marketing team sets up a communication strategy around the perfume launch. They work closely with the perfumer and evaluator to ensure consistency between the product image and its marketing. Their goal is to ensure that the perception of the perfume aligns with the desired image.

Conclusion: A Precise Process for Exceptional Creations

In conclusion, creating a perfume requires great expertise and cooperation between several professionals. Thanks to their know-how, these experts manage to transform raw materials into an exceptional fragrance. Each stage of the process, from research to marketing, contributes to the success of a unique and memorable creation.ls, often working behind the scenes, who cooperate to create exceptional fragrances.